Empirical Investigation of Antecedents of Stress : A Comparison between Male and Female Employees Working as Marketing Executives in Banking Sector

It is universally accepted that optimum levels of stress can act as a creative, motivational force that can drive people to achieve incredible feats (eustress). Chronic or traumatic stress (distress) on the other hand, is potentially very destructive and can deprive people of physical and mental health, and at times even of life itself. Stress these days has become distress and its impacting the overall performance and health of people. This study is conducted to figure out the major reasons behind stress among marketing executives, who actually face a lot of stress and could not cope well with it. The major purpose of this study is to explore the factors which have potential to produce stress among marketing executives working in Banking Sector