Empowerment in social marketing : systematic review and critical reflection
Year of publication: |
2022
|
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Authors: | Kamin, Tanja ; Kubacki, Krzysztof ; Atanasova, Sara |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 11/12, p. 1104-1136
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Subject: | critical social marketing | empowerment | social change | Social marketing | systematic review |
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