Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
ed.: Gary Hunter; Tom Steenburgh
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Hunter, Gary K. (contributor) ; Steenburgh, Thomas J. (contributor) |
| Institutions: | Winter Marketing Educators' Conference <2014, Orlando, Fla.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. 27 cm |
|---|---|
| Conferences: | AMA Winter Marketing Educators' Conference ; (Orlando, Fla.) : 2014.02.21-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beiträge Literaturangaben |
| ISBN: | 978-1-63266-588-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404712