Enlightening the brand building-audience response link
Year of publication: |
2023
|
---|---|
Authors: | Veloutsou, Cleopatra |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 6, p. 550-566
|
Subject: | Brand assessment | Brand building | Brand co-creation | Brand feelings | Brand identity | Brand image | Brand knowledge | Brand management | Brand meaning | Brand purpose | Brand relationships | Brand reputation | Branding | Markenführung | Markenimage | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Description of contents: | Description [link.springer.com] |
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Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna, (2022)
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Consumer brand relationships : a research landscape
Fetscherin, Marc, (2014)
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Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J., (2022)
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Introduction: Thought leadership in brand management
Jevons, Colin, (2010)
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Beyond technology acceptance: Brand relationships and online brand experience
Morgan-Thomas, Anna, (2013)
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Unveiling heterogeneous engagement-based loyalty in brand communities
Dessart, Laurence, (2019)
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