Entrepreneurial marketing : an effectual approach
Year of publication: |
2014
|
---|---|
Authors: | Nijssen, E. J. |
Publisher: |
Abingdon, Oxon : Routledge |
Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Entrepreneurship | Management | Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XII, 149 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-415-72220-9 ; 978-0-415-72221-6 ; 978-1-315-85839-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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