Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Year of publication: |
2023
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Authors: | Morgan, Todd ; Anokhin, Sergey |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-11
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Subject: | Customer participation | Entrepreneurial orientation | Firm age | Firm size | New product development | Open innovation | SMEs | KMU | SME | Produktentwicklung | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Innovation | Betriebsgröße | Beziehungsmarketing | Relationship marketing | Entrepreneurship | Entrepreneurship approach | Kundenintegration | Customer integration |
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