Entrepreneurship in a European Perspective : Concepts for the Creation and Growth of New Ventures

Online-Ressource (XXII, 499p. 91 illus, digital)

Includes bibliographical references and index

""Foreword""; ""Authors� Preface""; ""About the Authors""; ""Table of Contents""; ""Illustration Index""; ""Table Index""; ""1 Basic Principles of Entrepreneurship""; ""1.1 Start-up and Growth in the Context of Entrepreneurship""; ""1.1.1 History of the Concepts of Entrepreneurship and Entrepreneur""; ""Entrepreneurship""; ""Entrepreneur""; ""1.1.2 Entrepreneurship, Start-up and Growth""; ""1.1.3 University Entrepreneurship""; ""1.1.4 Intrapreneurship: Entrepreneurship in Established Corporations""; ""1.1.5 Characteristics of a Young Enterprise""; ""Availability of Resources""

""Marketing and Innovation""""Organization and Personnel""; ""Financing""; ""Growth Strategies""; ""1.1.6 Forms of New Enterprise Formation""; ""1.1.6.1 Innovative and Imitative New Enterprise Formation""; ""1.1.6.2 Original or Derivative New Business Formation and Mixed Forms""; ""1.2 Ethics, Enterprise Culture and Entrepreneurship""; ""1.2.1 Business Ethics""; ""1.2.2 Ethics as a Challenge for a Young Enterprise""; ""1.2.3 Ethical Orientation for Young Enterprises""; ""1.2.4 Social Entrepreneurship""; ""1.2.5 Enterprise Culture and Entrepreneurship""

""1.3 Comprehension Test and Recommended Literature""""Recommended Literature""; ""2 Processes, Entrepreneurial Opportunity, Innovation""; ""2.1 The Entrepreneurial Process""; ""2.1.1 Aspects of the Entrepreneurial Process""; ""Conception and Gestation Phase""; ""Starting-up""; ""Viable Market Establishment of the Enterprise""; ""Management of Growth""; ""2.1.2 Individual Decision Process of the Founder""; ""Case Study: SAP""; ""Building different Start-up Enterprises on a single Invention � MIT 3-Dimensional Printing Technology""; ""Specific Factors of Influence""

""2.2 From Entrepreneurial Opportunity to Business Idea""""2.2.1 Entrepreneurial Opportunity""; ""The Process of Entrepreneurial Opportunity Recognition""; ""Structural Gaps as Entrepreneurial Opportunity""; ""2.2.2 Business Idea""; ""2.2.2.1 The Concept of Business Ideas""; ""2.2.2.2 Development of a Business Idea""; ""2.2.2.3 Evaluation of a Business Idea""; ""2.2.2.4 Presentation of a Business Idea""; ""2.2.2.5 The Business Idea and Industrial Property Rights""; ""2.3 Innovation""; ""2.3.1 Invention, Innovation and Imitation""; ""Invention""; ""Innovation""; ""Imitation""

""2.3.2 Innovation and the Innovation Process""""Types of Innovations""; ""Innovation Process""; ""2.4 Comprehension Test and Recommended Literature""; ""Comprehension Test""; ""Recommended Literature""; ""3 The Business Plan and Formation of the Enterprise""; ""3.1 The Business Plan""; ""3.1.1 Intention of a Business Plan""; ""3.1.1.1 Significance and Target Groups of a Business Plan""; ""3.1.1.2 Requirements for a Business Plan""; ""3.1.2 Proposals for Structuring Business Plans""; ""3.1.2.1 Executive Summary""; ""3.1.2.2 Enterprise, Products and Services""

""3.1.2.3 Industry, Market and Competition""

10.1007/978-3-8349-8752-5 [DOI]

ECONIS - Online Catalogue of the ZBW