Erfolgsfaktoren im konsumentengerichteten Internet-Marketing
Martin Kerner
| Year of publication: |
2004
|
|---|---|
| Authors: | Kerner, Martin |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Mobile Marketing | Mobile marketing | Konsumgütermarketing | Consumer goods marketing | Erfolgsfaktor | Success factor | Deutschland | Germany | Unternehmen | Internet | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 283, [11] S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Braunschweig, Techn. Univ., Diss., 2004 |
| ISBN: | 3-8334-1751-X |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002346867