Essays on strategic price bundling in retail banking
Year of publication: |
2001
|
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Authors: | Mankila, Merja |
Publisher: |
Göteborg : Handelshögskolan |
Subject: | Preisbündelung | Privatkundengeschäft | Strategische Planung | Kundenmanagement | Wettbewerbsvorteil |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | IV, 261 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Zugl.: Göteborg, Univ., Diss., 2002 |
ISBN: | 91-628-5067-9 |
Classification: | Investition, Finanzierung ; Banken, Versicherungen |
Source: |
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