Ethical aspects of digital (eHealth and mHealth) marketing
Year of publication: |
2021
|
---|---|
Authors: | Koinig, Isabell ; Diehl, Sandra ; Terlutter, Ralf |
Published in: |
The SAGE handbook of marketing ethics. - Los Angeles : SAGE, ISBN 978-1-5297-0929-2. - 2021, p. 367-382
|
Subject: | E-Health | E-health | Digitalisierung | Digitization | Ethik | Ethics | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Online-Marketing | Internet marketing |
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