Evaluating e-book effectiveness and the impact on student engagement
Year of publication: |
2022
|
---|---|
Authors: | Merkle, Adam C. ; Ferrell, Linda K. ; Ferrell, Odies C. ; Hair, Joseph F. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 54-71
|
Subject: | digital disruption | e-books | e-learning | online education | student engagement | E-Learning | E-learning | Studierende | Students | Elektronische Publikation | Electronic publishing |
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