Evaluation of the Effects and Effectiveness of Alcopops Taxes on Juvenile Alcohol Consumption

Alcopops, the popular drinks especially between the young people, are alcoholic drinks which are highly sweetened and mixed before. The success of this new drink is based on its taste with sugar, special design appropriated to trend, advertisement for the young people and image. The image of this drink attracts the young people and then causes to begin alcohol early in life of them. The increasing of alcopops consumptions between the young people is criticized due to encourage alcohol consumption in earlier age and cause to consume more alcohol. With considering the health of the young people, the collecting of private taxes from alcopops has gradually become widespread in many countries. These taxes not only reduce alcohol consumption but also increase the public revenues. The purpose of the current study is to clarify the fundamental properties of alcopops, the reasons of tax over alcopops and the effects of alcopops taxes on alcopops consumptions. The findings of this study investigated the taxes over alcopops are as follows: Price elasticity of alcohol consumption in the young people is more than the elders. Afterwards the taxes of alcopops, people’s demands to alcopops decrease however this reducing is replaced by increasing of the other alcoholic drink consumptions. Thus, the role of the alcopops taxes in the reducing of alcohol’s damaging and alcohol consumption is quite limited. Finally, an efficiency alcohol policy should include the interventions which intend to reduce the quantity of whole alcohol consumption instead of the specific interventions for some kind of alcohol drinks.