Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009
Year of publication: |
2010
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Authors: | Giachetti, Claudio ; Marchi, Gianluca |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 13948. - Vol. 52.2010, 7, p. 1123-1151
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