Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Year of publication: |
2022
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Authors: | Rathi, Rubal ; Garg, Ruchi ; Kataria, Aakanksha ; Chhikara, Ritu |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 3, p. 241-257
|
Subject: | Bibliographic coupling | Bibliometric analysis | Luxury branding | Luxury marketing | Luxury marketing strategy | Luxury research | Bibliometrie | Bibliometrics | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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