Examining charitable donation process in South India : role of gender
Year of publication: |
2012
|
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Authors: | Ranganathan, Sampath Kumar ; Sen, Sandipan |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 17.2012, 2, p. 108-121
|
Subject: | Fundraising | Motivation | Marktsegmentierung | Market segmentation | Geschlecht | Gender | Geschlechterdiskriminierung | Gender discrimination | Nationalkultur | National culture | Indien | India |
Extent: | Ill. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1413 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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