Expanding branding : effects of multiple brand types on organizational attractiveness
Year of publication: |
2023
|
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Authors: | Wu, Lusi ; Dineen, Brian R. |
Published in: |
Chinese management studies. - Bradford : Emerald Group Publ., ISSN 1750-6158, ZDB-ID 2280185-6. - Vol. 17.2023, 6, p. 1346-1367
|
Subject: | Product brand | Employment brand | Corporate social responsibility brand | Organizational attractiveness | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenartikel | Brand | Markenimage | Brand image |
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