Exploring brand extensions in the context of franchising in Australia
Year of publication: |
2012
|
---|---|
Authors: | Weaven, Scott ; Grace, Debra ; Jones, Ryan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 5, p. 425-437
|
Subject: | Franchising | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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