Exploring the complexities of value creation : the role of engagement strenght
Year of publication: |
2009
|
---|---|
Authors: | Scholer, Abigail A. ; Higgins, E. Tory |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 137-143
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
-
Economic decisions for consumers
Leet, Don Rodney, (1983)
-
Mechanisms of car choice : a study of 'learning by using'
Lubulwa, A. S. Godfrey, (1989)
-
A teoria da escolha com objetivos irredutíveis e suas implicações
Moldau, Juan Hersztajn, (1988)
- More ...
-
Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory, (2009)
-
Engaging the Consumer : The Science and Art of the Value Creation Process
Higgins, E. Tory, (2011)
-
Workload, risks, and goal framing as antecedents of shortcut behaviors
Beck, James W., (2017)
- More ...