Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry
Year of publication: |
2022
|
---|---|
Authors: | V.H., Hewage ; H.R.A.T, Ranaweera |
Publisher: |
[S.l.] : SSRN |
Subject: | Sri Lanka | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Celebrity-Werbung | Celebrity endorsement |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 11, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.4117528 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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