Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Year of publication: |
2024
|
---|---|
Authors: | Oklevik, Ove ; Nysveen, Herbjørn ; Pedersen, Per Egil |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 1-24
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
-
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai, (2016)
-
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung, (2014)
-
Susanti, Vonny, (2024)
- More ...
-
Nysveen, Herbjørn, (2018)
-
Oklevik, Ove, (2018)
-
Nysveen, Herbjørn, (2020)
- More ...