Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Year of publication: |
2013
|
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Authors: | Klaus, Philipp ; Bang, Nguyen |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 5, p. 429-442
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Privatkundengeschäft | Personal banking | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
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