Export market orientation, marketing capabilities and export performance of SMEs in an emerging market : a resource-based approach
Year of publication: |
2022
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Authors: | Acikdilli, Gaye ; Mintu-Wimsatt, Alma ; Kara, Ali ; Spillan, John E. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 526-541
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Subject: | Export | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | KMU | SME | Schwellenländer | Emerging economies | Türkei | Turkey |
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