Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Year of publication: |
May 2018
|
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Authors: | Xu, Hangjun ; Guo, Huiling ; Zhang, Jing ; Dang, Anh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 141-152
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Subject: | dynamic marketing capabilities | entrepreneurial orientation | horizontal relationship quality | innovation performance | vertical relationship quality | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Innovation | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | KMU | SME | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation |
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