Factors affecting customer value on buying decisions : a multi-experiment analysis
Year of publication: |
2014
|
---|---|
Authors: | Rajagopal |
Published in: |
Dexterity in global business : a cross-dimensional analysis. - New York, NY : Nova Publ., ISBN 978-1-62948-065-7. - 2014, p. 81-115
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Markenführung | Brand management | Werbepsychologie | Psychology of advertising | Handelskette | Retail chain | Mexiko | Mexico |
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