Factors that impact on the perceived benefits of internet international marketing in Taiwanese SMEs
Year of publication: |
2008
|
---|---|
Authors: | Hsu, Li-ling ; Chou, Tzu-chuan ; Hsu, Tsuen-ho |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 4, p. 249-260
|
Subject: | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | KMU | SME | Industrie | Manufacturing industries | Taiwan |
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