Fashion marketing of luxury brands: Recent research issues and contributions
Year of publication: |
2012
|
---|---|
Authors: | Ko, Eunju ; Megehee, Carol M. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 10, p. 1395-1398
|
Publisher: |
Elsevier |
Subject: | Brand | Brand management | Consumer behavior | Counterfeiting | Fashion | Luxury | Status | Value |
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