Filling some gaps in market mavenism research
Year of publication: |
March-April 2017
|
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Authors: | Flynn, Leisa Reinecke ; Goldsmith, Ronald E. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 2, p. 121-129
|
Subject: | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | USA | United States |
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