Financial attitude based segmentation of women in India : an exploratory study
Year of publication: |
2016
|
---|---|
Authors: | Paluri, Ratna Achuta ; Mehra, Saloni |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 5, p. 670-689
|
Subject: | Consumer behaviour | Women | Consumer attitudes | Financial services | Cluster analysis | Konsumentenverhalten | Indien | India | Frauen | Finanzdienstleistung | Clusteranalyse |
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