Financial dimensions of marketing decisions
David W. Stewart
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Stewart, David W. |
| Publisher: |
[2019]: Cham, Switzerland : Palgrave Macmillan |
| Subject: | Marketingmanagement | Marketing management | Finanzierungsentscheidung | Financing decision | Betriebliche Budgetierung | Corporate budgeting | Investitionsentscheidung unter Unsicherheit | Investment under uncertainty | Betriebliche Wertschöpfung | Value creation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 247 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-15564-3 ; 978-3-030-15567-4 ; =9783030155650 |
| Other identifiers: | 10.1007/978-3-030-15565-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996940