First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Year of publication: |
2023
|
---|---|
Authors: | Akansha Singh ; Pathak, Govind Swaroop |
Published in: |
Journal of management history. - Bingley : Emerald, ISSN 1758-7751, ZDB-ID 2020279-9. - Vol. 29.2023, 4, p. 582-607
|
Subject: | India | Bibliometric analysis | Literature review | Cause-related marketing | Indien | Bibliometrie | Bibliometrics | Cause-Related Marketing | Marketingmanagement | Marketing management |
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