Focus group technique to study customer attitude towards online travel services in India
Year of publication: |
2012
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Authors: | Shveta Singh ; Khare, Arpita |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 4.2011/12, 2, p. 33-47
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Subject: | Indien | India | Electronic Commerce | E-commerce | Marktforschung | Market research | Reisevermittler | Travel agency |
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