Fortnite: The business model pattern behind the scene

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.

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Year of publication:	2020
Authors:	Schöber, Timo ; Stadtmann, Georg
Publisher:	Frankfurt (Oder) : European University Viadrina, Department of Business Administration and Economics
Subject:	Fortnite \| business model pattern \| gaming \| e-Sports

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Series:	Discussion Paper ; 415
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	1686992440 [GVK] hdl:10419/213857 [Handle] RePEc:zbw:euvwdp:415 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10012160894