Fragmentation and segmentation : marketing global benefits
Year of publication: |
2011
|
---|---|
Authors: | Adams, Russell |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 10.2011, 9, p. 59-65
|
Subject: | Internationale Marktsegmentierung | International market segmentation | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Konsumgesellschaft | Consumer society |
-
Internationales Konsumentenverhalten
Terlutter, Ralf, (2012)
-
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra, (2012)
-
Cleveland, Mark, (2011)
- More ...
-
Job satisfaction and technology in Mexico
Lovett, Steve, (2004)
-
Adams, Russell, (2004)
-
Macroeconomic impact on trade show goals
Adams, Russell, (2017)
- More ...