Framework for success of online brand management : a systematic literature review
Year of publication: |
2016
|
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Authors: | Bilro, Ricardo Godinho ; Loureiro, Sandra Maria Correia |
Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 12.2016, 2/3, p. 300-317
|
Subject: | consumer satisfaction | trust | online loyalty | online brand | online brand management | Markenführung | Brand management | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Internet | Vertrauen | Confidence | Electronic Commerce | E-commerce | Markenimage | Brand image |
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