Free-to-fee transformation of industrial services
Year of publication: |
2023
|
---|---|
Authors: | Mustak, Mekhail ; Ulaga, Wolfgang ; Grohmann, Marcella Maria ; Wangenheim, Florian von |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 1, p. 21-43
|
Subject: | B2B services | free services | free-to-fee | industrial services | service pricing | service sales | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Dienstleistung | Services | Unternehmensdienstleistung | Business services | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungshandel | Trade in services | Industrie | Manufacturing industries |
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