A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Year of publication: |
2016
|
---|---|
Authors: | Ram, Jiwat ; Wu, Ming-Lu |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 4, p. 616-633
|
Subject: | Customer satisfaction | Customer retention | Marketing in China | Consumer loyalty | Brand loyalty | Consumer switching costs | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Wechselverhalten | Switching behaviour | Strukturgleichungsmodell | Structural equation model | China | Kundenbindung | Dienstleistungsqualität | Service quality |
-
Do LTE service customers have different customer loyalty determinants?
Jung, Wonsuk, (2014)
-
Customer loyalty development : the role of switching costs
Stan, Valentina, (2013)
-
Enhancing customer loyalty : critical switching cost factors
El-Manstrly, Dahlia, (2016)
- More ...
-
Ram, Jiwat, (2013)
-
ERP adoption and the value creation : examining the contributions of antecedents
Ram, Jiwat, (2014)
-
Ram, Jiwat, (2013)
- More ...