From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
Year of publication: |
2023
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Authors: | O'Hagan, Lauren Alex |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 1, p. 19-40
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Subject: | advertisements | Functional beverages | marketing | medicine | Samarin | science | Sweden | Schweden | Werbung | Advertising | Getränkeindustrie | Beverage industry |
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