From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Year of publication: |
2010
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 4.2010, 4, p. 169-179
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Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
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