From tablet to table : how augmented reality influences food desirability
Year of publication: |
2023
|
---|---|
Authors: | Fritz, William ; Hadi, Rhonda ; Stephen, Andrew |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 3, p. 503-529
|
Subject: | Augmented reality | Food consumption | Mental simulation | Mobile technology | Lebensmittelkonsum | Virtuelle Realität | Virtual reality | Mobilkommunikation | Mobile communications | Simulation | Konsumentenverhalten | Consumer behaviour |
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