Gaining insight into membership strategy: Competitive advantage by shaping institutions
Year of publication: |
2012
|
---|---|
Authors: | Brandt, Thiemo ; Bresser, Rudi K. F. |
Publisher: |
Berlin : Freie Universität Berlin, Fachbereich Wirtschaftswissenschaft |
Subject: | Computerspiel | Softwareindustrie | Wettbewerbsstrategie | Beziehungsmarketing | Mitgliedschaft | Interessenpolitik | Institutionalismus | Theorie | USA |
Series: | Diskussionsbeiträge ; 2012/7 |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 688817386 [GVK] hdl:10419/56054 [Handle] RePEc:zbw:fubsbe:20127 [RePEc] |
Source: |
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Gaining insight into membership strategy : competitive advantage by shaping institutions
Brandt, Thiemo, (2012)
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Hammerschmidt, Michael, (2003)
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Integrating market and nonmarket strategies : special issue
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Gaining insight into membership strategy : competitive advantage by shaping institutions
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Gaining insight into membership strategy: Competitive advantage by shaping institutions
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Die Mitgliedschaftsstrategie : Wettbewerbsvorteile durch das Management der institutionellen Umwelt
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