Gamification in for-profit organisations: A mapping study
Year of publication: |
2020
|
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Authors: | Szendrői, László ; Dhir, Krishna S. ; Czakó, Katalin |
Published in: |
Verslas: Teorija ir praktika / Business: Theory and Practice. - Vilnius : Vilnius Gediminas Technical University, ISSN 1822-4202. - Vol. 21.2020, 2, p. 598-612
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Publisher: |
Vilnius : Vilnius Gediminas Technical University |
Subject: | gamification | organisations | customer environment | engagement | motivation | mapping study | badges | levels | points |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3846/btp.2020.11864 [DOI] 1755747411 [GVK] hdl:10419/248059 [Handle] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: |
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Gamification in for-profit organisations : a mapping study
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Gamification in for-profit organisations : a mapping study
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