Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Year of publication: |
2020
|
---|---|
Authors: | Keech, Jessica ; Papakroni, Jorida ; Podoshen, Jeffrey S. |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 2, p. 83-93
|
Subject: | conspicuous consumption | gender | Materialism | power importance | risk aversion | social comparison | Geschlecht | Gender | Risikoaversion | Risk aversion | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status |
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