Generalizing the NBD model for customer purchases : what are the implications and is it worth the effort?
Year of publication: |
1988
|
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Authors: | Morrison, Donald G. |
Other Persons: | Schmittlein, David C. (contributor) |
Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va. : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122-X. - Vol. 6.1988, 2, p. 145-159
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Subject: | Negative Binomial Distribution | Marktforschung | Market research | Wahrscheinlichkeitsrechnung | Probability theory | Theorie | Theory |
Extent: | Graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Comments and reply S. 161 - 166 NBD = Negative Binomial Distribution |
Source: | ECONIS - Online Catalogue of the ZBW |
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