Generating and sustaining the image of Berlin : an empirical analysis of the city PR-strategy based on the groundes theory methodology
Year of publication: |
16.01.2018
|
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Authors: | Sitnikova, Tatiana |
Other Persons: | Wimmer, Jeffrey (degree supervisor) ; Winter, Carsten (degree supervisor) |
Institutions: | Technische Universität Ilmenau (degree granting) |
Publisher: |
Ilmenau : Universitätsbibliothek |
Subject: | Stadtmarketing | City marketing | Grounded Theory | Grounded theory | Berlin | Öffentlichkeitsarbeit |
Extent: | 1 Online-Ressource (300 Seiten) Diagramme, Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, Technische Universität Ilmenau, 2018 |
Notes: | Systemvoraussetzung: Acrobat reader Das Erscheinungsdatum ist der Tag der Verteidigung |
Source: | ECONIS - Online Catalogue of the ZBW |
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