Getting in Focus - Focus groups are an inexpensive, effective, and invaluable market research tool. Here's a do-it-yourself guide to staging and hosting a successful one.
Year of publication: |
1995
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Authors: | Paley, Norton |
Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 147.1995, 3, p. 92-95
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Saved in:
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