Global advertising : rhyme or reason?
Year of publication: |
1992
|
---|---|
Authors: | Vardar, Nükhet |
Publisher: |
London : Chapman |
Subject: | Internationales Marketing | International marketing | Werbewirtschaft | Advertising industry |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
-
Mooij, Marieke K. de, (1994)
-
Landwehr, Rainer, (1988)
-
Agency perceptions and practices on global IMC
Gould, Stephen J., (2002)
- More ...
-
Vardar, Nükhet, (2016)
-
Turkey, the EU and the third wave of MNCs
Vardar, Nükhet, (2013)
-
International marketing-related outward FDI motives : Turkish MNCs' experience in the EU
Uray, Nimet, (2012)
- More ...