The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived website quality, evoked positive emotion, or engendered trust? Does the impact differ across product categories and world regions?
Year of publication: |
2001
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Authors: | Lynch, Patrick D. ; Kent, Robert J. ; Srinivasan, Srini S. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 3, p. 15-24
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