Global strategy and organization
Anil K. Gupta; Vijay Govindarajan
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Gupta, Anil ; Govindarajan, Vijay |
| Other Persons: | Gupta, Anil K. (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Wettbewerbsstrategie | Competitive strategy | Betriebliche Wertschöpfung | Value creation | Unternehmenskultur | Corporate culture | Interkulturelles Management | Cross-cultural management | Wissensmanagement | Knowledge management | Electronic Commerce | E-commerce | Strategisches Management |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 224 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - ISBN from sticker on back cover. - "Wiley International edition." Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image : No price |
| ISBN: | 0-471-25029-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001803114