Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Year of publication: |
January 2018
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Authors: | Sobol, Kamila ; Cleveland, Mark ; Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 340-353
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Subject: | Acculturation | Global Consumer Culture | Ethnic Identity | Globalization | Consumer Behavior | The Netherlands | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Globalisierung | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Soziale Integration | Social integration | Ethnische Gruppe | Ethnic group | Internationales Marketing | International marketing |
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