Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Year of publication: |
April-June 2016
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Authors: | Jha, Subhash ; Adhikari, Atanu |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 23.2016, 2, p. 72-89
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Subject: | Assimilation | Contrast | Goal Congruence | Hedonic | Utilitarian | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Betriebswirtschaftliches Ziel | Corporate objective | Theorie | Theory |
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